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How Our Clients Got Started in Content Management
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Medtronic Neurological
Headquartered in Minneapolis, MN, Medtronic is the world’s leading medical technology company, providing lifelong solutions for people with chronic disease. Medtronic’s mission is to alleviate pain, restore health, and extend life for millions of people around the world. With deep roots in the treatment of heart disease, Medtronic now provides a wide range of products and therapies in Cardiac Rhythm Management, Cardiac Surgery, Vascular, Neurological, Diabetes, Spinal, and Navigation. Every six seconds, somewhere in the world, a person’s life is saved or improved by a Medtronic product or therapy.

Challenges:
Medtronic realized that their content creation process for
Software
Services
Literature
Customers
Industries
Partners
Users' Zone
their publications was inefficient, cumbersome, and costly. They had limited content reuse in place, which gave them little control over the changes made to their content because they had no way to track the changes. There was no automation for repetitive editorial activities, so creating product information was a manually intensive process. They repeatedly sent “same/like” content to review and translate, an inefficient and costly process. When they analyzed the department’s annual budget (65% in English content authoring/editing, 5% in English document composition, and 30% in translation and multilingual composition), it became clear where to focus the solution in order to gain significant savings – content management.

Starting Point:
They identified three choices to get started in content management:
• Outsource – this option was costly and risky; Medtronic would lose control.
• Build proprietary system – this option was also costly and would imprison Medtronic into one particular system technology.
• Buy midrange off-the-shelf and open source technology – a better option; using existing software and expertise and buying only what they needed was more versatile/changeable and easier to grow into, plan, and budget.

They purchased the Vasont content management system because it:
• Optimizes content reuse to automate control and tracking and reduce review and translations cycle load;
• Optimizes and automates authoring tasks;
• Provides a fast-track implementation to support key business initiatives; and
• Supports report leveraging for business decision-making.


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CMS STARTER KIT
Bullet 1 Crash Course for Content Management
For the real beginner, this self-guided training takes you through the basic nuts and bolts of content management.
Bullet 2 How to Build Your Business Plan for Content Management
Bullet 3 How to Prepare Your Content for a Content Management System
Bullet 4 How to Prepare Your Staff for Content Management
Bullet 5 What to Look For in a Content Management System
Bullet 6 Where to Find a Content Management System
Bullet 7 How Our Clients Got Started in Content Management
Bullet 8 Tools to Get Started: ROI Calculator, RFI and RFP Templates

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For further information about more in-depth training in content management, contact us.

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