What is multichannel publishing?
Multichannel publishing means publishing the same content to several deliverables, including print and digital publishing. For example, content can simultaneously be published to printed products (books, manuals), electronic products (DVDs, mobile phones), Web sites, and accessible publications for visually impaired persons (Braille, voice translation devices).
Let's compare multichannel publishing to something that everyone can relate to: ice cream! Suppose Content Man has chocolate ice cream as his content. He can serve that content in different varieties: in a dish, in a cone, or as a milkshake. The content - chocolate ice cream - stays the same, but it is served to the consumer in different ways.
Similarly, content such as an instruction manual can be delivered as a printed book and as an electronic file on a DVD. Simultaneously, the same instruction manual can also be published to a Web page and a mobile phone application. The instruction manual's content doesn't change; only the form in which it is delivered to the intended "consumer" changes. The content is published in more than one media channel, allowing the content to reach a wider audience through these different channels.
Introduction
- What is content?
- What is multichannel publishing?
- What is tagging?
- What is content management?
- Who needs a content management system?
- How will a content management system benefit my organization?
- Why can't I just use a word processing or spreadsheet software program?
- I'm ready to proceed! Take me to the CMS Starter Kit.
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