Who needs a content management system?

Organizations need a content management system if they:

Use the same content over and over again in one publication (i.e., a warning in an instruction manual may be used 10 times within that manual).
Use the same content in more than one publication or document (i.e., a part number and description in a parts catalog may also be used in the user's guide).
Publish their content to more than one media channel (i.e., the content in a printed instruction manual that ships with the product may also be used in the online help information).
Publish their content in multiple languages.

The types of publications that these organizations produce might include:

Technical documentation (parts catalogs, software documentation, user's manuals)
Reference materials (encyclopedias, dictionaries, standards guides)
Testing and training materials (e-learning programs, testing booklets)
Marketing and educational materials (packaging, promotional flyers and ads, brochures)

Read more about how content management can apply to various industries.