A new year is upon us once again, and everyone is making their New Year’s resolutions. Topping the list is usually to get fit by eating better and exercising more. From a business perspective, the start of the new year is also the perfect time to think about ways to improve the fitness of your corporate assets. This year, resolve to get your organization’s content assets in shape, too.
Are you giving enough attention to corporate content management?
Content is one of the most important assets a corporation owns. But many companies don’t give it the attention it deserves. Allocating only small budgets for technical communications, many teams are forced to work in a very manual way, causing duplicate efforts, inconsistencies in content, longer cycle times, and bloated production and translation costs – all of which negatively affect the organization’s bottom line.
So, start your year off by taking the first steps to get your content in top condition and begin to exercise a content management strategy:
Work that management team.
A fully effective content management system requires the backing of key management personnel. Warm up support from your management team for a new process and tools that will help to strengthen your content. Show them how structured authoring and a content management system will build savings for the organization. Without management’s backing, your resolution won’t go far – just as many people’s resolutions to get healthy fizzle out by the end of January.
Build the financial muscles.
Pumping iron builds muscles and increases physical strength and endurance. Similarly, it may also take a little heavy lifting to get the most out of your content management system. A good way to increase content management strength in your organization is to get money allocated for your new content strategy. A budget will give you the stamina you need to keep your resolution going.
Burn the fat from your content.
Too much fat can weigh down your content management system and prevent you from maximizing its potential. While you’re working on management’s support and a budget, you can take steps to get your content in better shape. Start working towards a structured environment by cleaning up your content. Standardize similar content, enforce rules and standards, use templates…do anything you can to prepare your content for a clean conversion.
Start a training regimen.
Getting your body in peak shape requires developing a strict training regimen and sticking to it. The same holds true when it comes to getting your content management system in top condition. Build a training program for your staff and begin to get them familiar with structured authoring and content management concepts. Ongoing training can help to alter their habits to new writing methods and healthy content reuse strategies.
Looking for more ways to improve corporate content management in your organization? Call us at 717-764-9720 or visit our website for help in getting started with your content management strategy.