Tips for Content Conversion

CMS content conversion can involve the transformation from a print to digital content format, or from one digital format to another. Whether you are considering content conversion to digital formats for the first time or assessing your process for ongoing needs, a clear strategy will give you the greatest chance of a smooth experience and a successful end result. Here are some key points to keep in mind when readying your content for conversion:

Move out the process of content conversion.

The process of content conversion can begin long before the actual CMS implementation. Specifically, you should take some time to analyze your current content. Move only the content that is most relevant and critical to your business. Converting things you don’t need is a waste of time and resources, so identify redundancy and prioritize important content.

Clean input equals clean output.

You’re probably familiar with that old computer programming adage, “garbage in, garbage out.” The same concept applies to content conversion. Whether you DIY or use a content conversion company, having clean content from the outset is the best guarantee of an easy and less expensive content conversion. Messy or redundant input will cause messy or redundant output, and clean-up after the fact simply does not work.

Reduce, reuse, recycle content.

If yours is like many companies, you use a lot of the same content over and over again. A key component of your content conversion process is to identify the content that is used repeatedly.  Consider what content can be reused across the full document set to help reduce project time and increase efficiency. Technology terms can be built into metadata so the change is made once and then implemented across all documents.

Don’t do content conversion alone.

Doing it yourself can seem appealing as a cost-savings measure, but it seldom works out that way. A solid content conversion partner will know how to identify potential problems before the process begins and how to best manage time especially when quality matters. An upfront investment in a content conversion service can result in substantial savings down the road.

Contact Us for More Helpful Content Conversion Tips.

Vasont Systems can provide useful content conversion tips that can save you time, aggravation, and money — along with valuable CMS implementation tips. To learn more about our content conversion services, give us a call at 717-764-9720 or visit our website.

Data Conversion Laboratory ( is the industry leader in organizing, converting, and moving content to modern formats for wide access and new revenue streams. With expertise across many industries, DCL’s US-based project management teams solve clients’ complex conversion challenges securely, accurately and on-time. The company was recently named one of the Top 100 Companies in Digital Content Industry: The 2012-2013 EContent 100, for the second year running.