Just the mention of the word “change” is enough to strike fear into the hearts of people who would much rather maintain the status quo. One of the phrases that bothers me the most is when someone says, “that’s the way we’ve always done it“…argh! That’s a sure sign of someone who is afraid of change! However, in today’s fast-paced world where change is standard operating procedure, the ability and willingness to adapt can often mean the difference between survival and extinction.
Several years ago, I did a joint presentation with a client about how to implement a content management system (CMS) in an organization. We based the presentation on the book by Robert Fulghum called All I Really Need to Know I Learned in Kindergarten. It’s amazing how those simple principles, like “Play fair,“ can apply to so many aspects of life, including a CMS implementation. One of the principles from Robert Fulghum’s book that can help with the change management issue of implementing a CMS is this: “Flush.”
Flush old procedures.
Get rid of all of those old standard operating procedures notebooks. Start fresh with new procedures and processes that work well with your new CMS implementation strategy. Change procedures as necessary to meet your organization’s needs. Don’t establish one set of procedures and never change, because “the way we’ve always done it” will leave you in the dust in the long run.
Flush old habits.
We’re all creatures of habits. When it’s time to change a CMS, you’ll also need to find a way to break the old habits practiced by members of your team. Create new habits with your staff. Use repetition to engrain the new habits into their heads. Add a little fun – e.g., make it into a game – to make it more palatable. Make every effort to be patient — remember that some individuals will be more receptive to CMS change than others.
Flush the old attitudes.
When grocery carts were first introduced, the public would not accept them. People always carried their own baskets from home. As chain stores grew and shopping trips were done via automobile instead of walking, the campaign for carts increased because several days’ worth of groceries were bought at once. Now they are indispensable. Times change, and so should our attitudes about new ways of doing things.
Flush the old focus.
“Authoring a book“ may have been the old focus, but it may be time to replace that with “authoring a topic.“ Think of a CMS implementation as the perfect opportunity to flush the old mindsets about managing and writing content and introduce the new concepts in a positive, futuristic way.
Vasont Systems can provide more useful CMS implementation tips that can help you manage the change with greater ease. Call us at 717-764-9720 or visit our website for help in getting started with your content management strategy.