Tweetable Takeaways: A LavaCon 2013 Recap

This past October, we had the pleasure to attend the 2013 LavaCon Conference in Portland, Oregon.  The week was filled with insightful presentations and thought-provoking roundtable discussions, making this conference worthwhile for any attendee.   Vendors, guests, and speakers took advantage of Twitter throughout the conference by tweeting at the trending hashtag “#lavacon2013.” Through this hashtag, Twitter users were able to communicate their key takeaways and opinions about the sessions and the conference itself.  Here, we recap a few of the most popular #lavacon2013 tweets as shared by some of the presenters and attendees at the conference.

“We used to seek work/life balance. Now we seek work/life/technology balance” 

The ability to have a flexible schedule because of the technology we have at our fingertips provides a great resource for the work-life balance people are constantly looking for. However, technology’s influence on flexibility can just as easily undermine our desire for a work-life balance as it can help it.  We must recognize that for technology to help and not hurt our endeavors for life balance we must set personal boundaries in its use.

“Don’t try to boil the ocean (take on too much at once).”

Once a content management strategy is implemented, some companies feel it’s necessary to try and conquer every content-related problem all at once. In Ann Rockley’s workshop, she discussed that it’s crucial for companies to convert only what is important to the business long term and to prioritize that content.  Start small with one department or division and get the implementation working smoothly. Then, slowly expand the CMS to other departments or divisions.

“Staying the same and doing nothing at all is more expensive.”

During Vasont Systems’ roundtable discussion with Data Conversion Laboratory, attendees discussed how to get their management team on board with implementing a CMS. The group agreed on the importance of going to your management team with figures proving how a CMS can benefit various processes within the company. Showing the cost of your company’s current methods versus the cost of using the CMS strategy would be beneficial for your case. Presenting a cost comparison showing how much it will cost by doing nothing as opposed to making the move now and improving the processes sooner would grab the attention of your managers, as well.

“If you don’t build the thing that could potentially kill your product, someone else will.”

When it comes to your company’s weaknesses, it’s so tempting to just slide them under the rug and act as if they don’t exist. It’s important for your company to face those issues as soon as they are brought to your attention. Pretend you are your number one competitor and learn the ins and outs of your weaknesses and threats. Discover the source of those problems and then discover what you can do to solve those issues. If you don’t take this step and bring these issues to light, one of your competitors will and they will likely use those weaknesses against your company.

“Don’t just know who your users are, understand what makes them use your product differently than anyone else.”

We live in a world where information about our customers can be accessed instantaneously on the internet. Because of that, there’s no excuse for NOT knowing the wants and needs of your target users. It’s not enough for companies to know of them. We need to start taking that a step further by knowing the problems they’re facing, what they’re trying to achieve, and how they can be successful. Then, companies need to discover how their company can help their customers. How can you turn their problems into successes? What can you do to help your audience reach their goals? If you don’t know who you’re selling to or what your target customers are looking for, how do you expect for anyone to buy your products or services?

Considering attending LavaCon2014? Visit the conference website at

Call us at 717-764-9720 or visit our website for help in getting started with your content management strategy.