Vasont Blog

How to Use a CMS to Build Your Brand

Your company’s brand is strengthened — or weakened — with every user guide, training video, instructional graphic, and packaging insert you publish. For this reason, it’s imperative you strive to produce high-quality material at all times. The material you produce must also give a consistent message in order to elevate your brand.

Why is it imperative to produce consistent material? If your company’s internal documents contain critical errors or vary in terms of writing styles and messages, they will cause confusion for customers.

In some cases, errors could even be dangerous to customers. Consider a healthcare company, for instance, which needs to publish medical information detailing proper usage for a particular product. If a critical change is made in how a product is administered or used, that change needs to reach consumers. There can be no outdated instructions in this regard.

This is especially challenging for larger companies, which are often tasked with creating an enormous amount of resources — and often in a very short amount of time. Heavy content production at the enterprise level therefore needs to be extremely well-organized.

Demystifying the 10 Most Common CMS Myths

The concept of a content management system (CMS) has been around for more than 20 years, and it has had a profound impact on the way content is published and edited. When managing a company’s content, it’s easy to get overwhelmed with files, coding, graphics and revisions. Using a CMS simplifies the content management process and provides a framework for keeping everything organized. It also streamlines collaboration among team members, so everyone can stay on the same page even when working in different locations.

How a CMS Can Broaden a Technical Writer’s Career

Technical writing is considered by some to be a dead-end job. That does not need to be the case! The introduction of a content management system (CMS) into a technical communications department creates new opportunities for employee development, particularly for writers with years of experience. Take a look at some of the many job possibilities for technical writers.

Controlling Your Content

Ensuring consistency in the message and content can ensure your message is received the same way across every media platform it is published through. That’s where implementing a content management system (CMS) comes into play. Making the change from unstructured content to a CMS helps companies provide more effective content development, content management, process management, technical translation management, and publishing strategies while reducing cycle times and increasing productivity. They can also help your company create more effective multilingual and XML management, greater flexibility and performance advantages that will optimize resources and processes. Once you have your CMS, what can you do in terms of reuse to gain greater control of your message?

What Not To Do When Moving to Topic-based Authoring

With the ability to reduce costs, shorten project schedules, and meet an organization’s strategic goals, topic-based authoring using a content management system (CMS) is a cost-effective way to create content. If you’re thinking about making the move, here are some things that you should not do. If you already made the move and you’re struggling, these “do not’s” may show you where you took a wrong turn.

Tips for Choosing the Right CCMS Model

When looking for a place to live, there are a lot of things you take into consideration to find the home that is just right for you. Let’s face it…choosing a home is a big commitment, and one that you may be living with for a long time.
Choosing a component content management system (CCMS) model requires the same thoughtful consideration as choosing a residence. This is also a decision that you will have to live with for a long time. Here are a few things to think about if CMS implementation is a possibility for your company.

How to Convince Your Boss You Need a Content Management System

Content is an invaluable part of every business model; it provides the voice of your company to your customers. Most companies have a team of people solely dedicated to creating content or they outsource the work; either way, content development could be costing your company thousands of dollars every month (if not every week). While quality content is always a solid investment for your company, there are ways to cut costs and save time by investing in a content management system (CMS).

2014 Vasont Users’ Group Meeting Recap

Last week, Vasont Systems’ customers and partners traveled from all over the world to attend our annual Vasont Users’ Group Meeting in Hershey, Pennsylvania, “The Sweetest Place on Earth.” This interactive event gave Vasont CMS users the chance to discover more about our products and related digital publishing topics, network with other users, and provide feedback for future development.

3 Tips to Conquer Your Fear of XML

Technical communicators often cringe when they hear talk of using XML to write their content. Despite all of its benefits, XML may be perceived to be overwhelmingly technical for writers who are used to authoring their content in MSWord. If you are one of those writers who fear XML, keep reading. We’ve provided three tips to help you better understand XML and ease your anxiety:

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