Ensuring consistency in the message and content can ensure your message is received the same way across every media platform it is published through. That’s where implementing a content management system (CMS) comes into play. Making the change from unstructured content to a CMS helps companies provide more effective content development, content management, process management, technical translation management, and publishing strategies while reducing cycle times and increasing productivity. They can also help your company create more effective multilingual and XML management, greater flexibility and performance advantages that will optimize resources and processes. Once you have your CMS, what can you do in terms of reuse to gain greater control of your message?

With the ability to reduce costs, shorten project schedules, and meet an organization’s strategic goals, topic-based authoring using a content management system (CMS) is a cost-effective way to create content. If you’re thinking about making the move, here are some things that you should not do. If you already made the move and you’re struggling, these “do not’s” may show you where you took a wrong turn.

Content is an invaluable part of every business model; it provides the voice of your company to your customers. Most companies have a team of people solely dedicated to creating content or they outsource the work; either way, content development could be costing your company thousands of dollars every month (if not every week). While quality content is always a solid investment for your company, there are ways to cut costs and save time by investing in a content management system (CMS).