How to Use a CMS to Build Your Brand
Your company’s brand is strengthened — or weakened — with every user guide, training video, instructional graphic, and packaging insert you publish. For this reason, it’s imperative you strive to produce high-quality material at all times. The material you produce must also give a consistent message in order to elevate your brand.
Why is it imperative to produce consistent material? If your company’s internal documents contain critical errors or vary in terms of writing styles and messages, they will cause confusion for customers.
In some cases, errors could even be dangerous to customers. Consider a healthcare company, for instance, which needs to publish medical information detailing proper usage for a particular product. If a critical change is made in how a product is administered or used, that change needs to reach consumers. There can be no outdated instructions in this regard.
This is especially challenging for larger companies, which are often tasked with creating an enormous amount of resources — and often in a very short amount of time. Heavy content production at the enterprise level therefore needs to be extremely well-organized.
