Reuse. Content management is all about reuse. What does that mean? The idea is to use existing content multiple times rather than write new content each time. In a way, it’s like recycling plastic bags…you can use a bag once and then use another similar bag once and so on until you have a garbage can full of barely used bags. Or, you can use one bag over and over again to conserve resources. Content reuse follows the same principle: store and use one piece of content over and over again rather than wasting time writing new, similar content. But why is content reuse so important? What benefits does it provide?