Vasont Systems Features “The Mother of Content Strategy” as Guest Speaker in Upcoming Event
Leading industry consultant Ann Rockley discusses personalizing content for customers
EMIGSVILLE, PA – March 3, 2015 – When learning about content strategy, who better to learn from than “The Mother of Content Strategy” herself? Expert content strategist Ann Rockley, President of The Rockley Group, will present, “Dynamic Delivery: Personalized Content for Customers” in Vasont Systems’ webinar on March 11, 2015 at 1:00 pm Eastern time/10:00 am Pacific time. This complimentary event is co-sponsored by Vasont Systems, a top provider of component content management solutions and XML data services, and Ingeniux, a leader in web experience management software. Those interested in attending this event can register at https://attendee.gotowebinar.com/register/7130476207294774018.
In today’s world, customers do not have the time to sift through pages of content that contain information about multiple products to determine which information is relevant to them. Content must be provided in a more personalized way in order to keep loyal customers. In the past, this type of publishing was a challenge, but with the advances in technology, dynamic publishing is easier than ever. In this webinar, Ann will focus on how to prepare content that is personalized for a customer’s specific needs using intelligent content and dynamic delivery tools. She will discuss how to tailor content based on audience, interest, region, language, product, and more.
“Personalized Customer Experience is the key to the next generation of intelligent content delivery. Organizations have good profile data on their clients in a variety of systems,” said Jim Edmunds of Ingeniux Corporation. “Being able to match this dynamically, and to scale, with the data embedded within intelligent content provides solutions that customers are increasingly expecting. The overall effect this has on brand value and customer experience is very significant.”
“I believe almost everyone has experienced the frustration of weeding through a user guide that contains information about three different models of a product and trying to decipher which content refers to the model they have,” said Suzanne Mescan of Vasont Systems. “Personalized content solves this problem for customers. Ann will tell attendees how they can improve their content to provide a much friendlier experience for customers.”
About Vasont Systems
Vasont Systems provides component content management software and XML data services to Fortune 1,000 companies and global organizations from a variety of industries, including manufacturing, technology, publishing, financial, and healthcare. Since 1992, Vasont Systems has helped companies organize their critical business assets, manage productivity, and disseminate information in many languages to multiple media channels while reducing their costs by an average of 63% and shortening overall cycle times by 75% on average. The Company has been named multiple times to the EContent 100 list of “best and brightest digital content companies.” Vasont Systems is a member of the TransPerfect family of companies. For more information, visit www.vasont.com.
About Ingeniux Corporation
Ingeniux CMS delivers unrivalled dynamic publishing capability for all forms of structured content - including DITA -to provide personalized customer experience across web, print, mobile, and tablet platforms. The Ingeniux publishing platform allows for the delivery of strong structured content solutions to businesses that are looking to provide the latest CXM capabilities within their technical publication and knowledge base solutions. Ingeniux software is available as a hosted service or an on-premise application.