Vasont Systems and Dr. JoAnn Hackos Offer Tips on Presenting a Content Management Strategy to Your Internal Audience in Upcoming DCL Learning Series Webinar

Top industry consultant teams up with Vasont Systems to discuss how to develop and maintain support for a content management system within an organization

EMIGSVILLE, PA –June 2, 2014– On June 11 at 1:00 pm Eastern time, Data Conversion Laboratory will host a webinar featuring guest speakers Dr. JoAnn Hackos of Comtech Services and Suzanne Mescan of Vasont Systems. In their presentation, "Sprinkle the Pixie Dust": How to Sell Your Content Management Initiative Internally, they will discuss how to drum up support for a content management initiative with co-workers and management. Registration is free and open to the public at

Technical communications managers may recognize that the organization’s content development and publishing processes are in need of an overhaul, but getting a content management strategy approved and funded by the management team can be a tough job. This webinar will explain how to “sprinkle the pixie dust” around an organization to move a content management strategy forward and explain how to:

  • Find a champion for the cause
  • Navigate through the approval process in an organization
  • Align a content strategy with an organization’s goals
  • Develop a proposal for a content management strategy
  • Build the estimated return on investment for your proposal

Dr. JoAnn Hackos is President of Comtech Services, a content-management and information-design firm based in Denver, Colorado, which she founded in 1978. She is Director of the Center for Information-Development Management (CIDM), a membership organization focused on content-management and information-development best practices. For more than 33 years, Dr. Hackos has addressed audiences internationally on subjects ranging from content management, project management, effective interfaces and information, minimal information products, usability testing, and online and Web-based information, to managing the information design and development process. JoAnn is a Fellow and Past President of the International Society for Technical Communication (STC).

Suzanne Mescan is Vasont Systems’ Director of Marketing, with responsibility for the Company’s marketing and public relations efforts. For more than 25 years, she worked in all aspects of the information management and publishing industry, from content management to editorial and production. Suzanne has authored numerous articles about content management for industry publications and has delivered presentations for the CM Strategies/DITA North America, AIIM, and LavaCon conferences, as well as in industry-related webinars. She was also a contributing author for the book, Virtual Collaborative Writing in the Workplace: Computer-Mediated Communication Technologies and Processes by Beth L. Hewett and Charlotte Robidoux (Eds.).

About DCL
DCL ( is a leader in helping organizations maximize the value of their content assets investment through digitization and organization, making reuse easier and providing greater accessibility. DCL’s process ensures that content quality is vastly improved, systems are future-proofed, redundancies are eliminated and revenue opportunities are expanded. With expertise across industries including life sciences, government, manufacturing, technology and professional organizations, DCL uses its advanced technology and U.S.-based project management teams to help solve the most complex conversion challenges securely, accurately and on time. Founded in 1981, DCL has been named one of EContent’s Top 100 Companies in the Digital Content Industry for three years running, 2011-2013.