Content Management Industry Expert Dr. JoAnn Hackos Speaks on Content Councils and Enhancing User Information Experience in Vasont Systems’ Webinar

Top industry consultant discusses the importance of a unified content strategy in the customer information experience

EMIGSVILLE, PA – January 20, 2015 – Vasont Systems will host a complimentary webinar featuring one of the top consultants in the content management industry. Dr. JoAnn Hackos, President of Comtech Services, Inc., will be the featured speaker in the upcoming webinar, “Building Enterprise Content Collaboration,” to be held on Thursday, February 12, 2015 at 1:00 pm Eastern time. Registration is free and open to the public.

Any website can have product marketing content, service and support content, technical documentation, and can be organized in a multiple ways. However, viewers of the website can still leave confused or unhappy if the company responsible for the website doesn’t have a content strategy in place. Drawing on 35 years in information-development consulting, Dr. JoAnn Hackos discusses the increasing importance of a unified content strategy that supports the customers’ information experience. She explains how organizations have created Content Councils and established a program to collaborate on customer content development and deployment. Content Councils help unify content-development activities and reduce costs by avoiding content duplication, outdated content, and the proliferation of content that makes finding the right answers to questions more difficult.

“We are excited to partner with Dr. Hackos again to educate technical communications professionals about content strategies,” said Suzanne Mescan, Director of Marketing for Vasont Systems. “Her vast experience in the industry gives her a unique perspective, and attendees always walk away from her presentations with great, new ideas to implement in their own organizations.”

About JoAnn Hackos

Dr. JoAnn Hackos is President of Comtech Services, a content-management and information-design firm based in Denver, Colorado, which she founded in 1978. She is Director of the Center for Information-Development Management (CIDM), a membership organization focused on content-management and information-development best practices. For more than 33 years, Dr. Hackos has addressed audiences internationally on subjects ranging from content management, project management, effective interfaces and information, minimal information products, usability testing, and online and Web-based information, to managing the information design and development process. JoAnn is a Fellow and Past President of the International Society for Technical Communication (STC).