Vasont Systems Is Selected as the Featured Speaker in the Society for Technical Communication’s Live Webinar Series

Presentation educates technical writers on the importance of their communications to their organizations

EMIGSVILLE,PA – November 17, 2014 – Suzanne Mescan of Vasont Systems, a TransPerfect Company that provides component content management system (CCMS) software, was chosen to be the featured speaker for the Society for Technical Communication’s live webinar on Wednesday, December 3, 2014 at 1:00pm Eastern time. She will be presenting, “If Your Content Could Talk…,” a discussion for writers who want to use their content to its fullest potential. STC members can sign up for the webinar at https://access.stc.org/prod/EventDetail?EventKey=WEB120314&WebsiteKey=749f84ca-cf54-4b3c-8272-9e3fe238c6a7.

Whether companies realize it or not, content is one of the most important building blocks in any organization and when it all comes down to it, content is the voice of any company. It tells the world what a company does and what it believes in; it can influence whether or not customers have trust in the company’s products and services, thereby determining a corporation’s success or failure.  That’s a lot of pressure for something that is typically overlooked or considered an expense by so many companies. However, if written, handled, and managed correctly, content can heighten sales and make a great return on investment for any company, helping companies reach their business goals In this webinar, Suzanne will discuss how to analyze content and use it as a distinct advantage.

About the Speaker

Suzanne Mescan is Vasont Systems’ Director of Marketing, with responsibility for the Company’s marketing and public relations efforts. For more than 25 years, she worked in all aspects of the information management and publishing industry, from content management to editorial and production. Suzanne has authored numerous articles about content management for industry publications and has delivered presentations for the CM Strategies/DITA North America, Intelligent Content, AIIM, and LavaCon conferences, as well as in industry-related group meetings and webinars. She was also a contributing author for the book, Virtual Collaborative Writing in the Workplace: Computer-Mediated Communication Technologies and Processes by Beth L. Hewett and Charlotte Robidoux (Eds.).