Vasont Systems and WebWorks.com are Scheduled Speakers at Upcoming Content Management Strategies/DITA North America Conference

Vasont Systems and WebWorks.com team up to discuss important metrics for content management at this year’s Content Management Strategies/DITA North America Conference

EMIGSVILLE, PA – April 14, 2014 – Suzanne Mescan, Director of Marketing for Vasont Systems, is teaming up with Christopher Ward, Director of Sales at WebWorks.com, to speak at this year’s Content Management Strategies/DITA North America conference on April 28- April 30, 2014 in Seattle, Washington. They are scheduled to present "Don’t Settle for Lemonade; Give Them Elixir” at 11:20 am on Tuesday, April 29th. 

This session is a continuation of last year’s presentation, “Show Them the Money! Assessing Your Corporate Value,” where the two discussed the importance of customer communications and benefits of retaining customers and how to make that happen with the help of a content management strategy. This year’s presentation will show how to combine the right metrics to show the potential success of a content management strategy and how to build those metrics.  A good content management strategy can lead to lower costs and bigger profits for the organization, but it takes an investment in tools and training to get there. Attendees can join this session to learn how to mix up the right metrics to show the potential success of a content management strategy and how to build on those metrics after implementation to show the sweetness of your realized success. 

Suzanne Mescan is Vasont Systems’ Director of Marketing, with responsibility for the Company’s marketing and public relations efforts. For more than 25 years, she worked in all aspects of the information management and publishing industry, from content management to editorial and production. Suzanne has authored numerous articles about content management for industry publications and has delivered presentations for the CM Strategies/DITA North America, AIIM, and LavaCon conferences, as well as in industry-related webinars. She was also a contributing author for the book, Virtual Collaborative Writing in the Workplace: Computer-Mediated Communication Technologies and Processes by Beth L. Hewett and Charlotte Robidoux (Eds.).

Christopher Ward, Director of Sales at WebWorks, specializes in helping small teams accomplish big things by better aligning departmental processes with overall company strategies. Christopher's experience in strategy development began as an Analyst for U.S. Army Intelligence and then later moved in to the corporate world when working for Dell computers. For over the last four years he has been working for WebWorks and enjoying getting to know the Technical Communications Industry. His diverse experiences allow Christopher to recognize untapped potential in a company's overall business strategy and help them achieve that potential.

To register for the Content Management Strategies/DITA North America conference, visit https://www.vasont.com/events/cm-strategies.html.