Vasont Systems, Adobe, and Publishing Smarter Share Best Practices for Moving to a Structured Content Environment

Partners collaborate to educate organizations about XML content management strategies in a free webinar

EMIGSVILLE, PA - October 31, 2012 - Three partners are sharing their knowledge to help educate organizations about content management strategies for moving to an XML environment in a free one-hour webinar. Maxwell Hoffman, Product Evangelist for Adobe, Suzanne Mescan, VP of Marketing for Vasont Systems, and featured speaker Jacquie Samuels, Independent Consultant for Publishing Smarter, will present, "Structured Authoring: Getting from Point A to Point B" on Friday, November 16 at 1:00 pm EST. Interested participants can register for this free webinar at

This informative webinar will highlight the challenges, risks, and top techniques to assure successful XML adoption within a company and help to quantify the ROI and business case for an organization's leadership. The speakers will examine the "do's and don'ts" of adopting structured content, including critical success factors to accomplish the migration project.  Attendees will learn about:

  • Full content management system (CMS) integration with both XML authored content and pre-existing unstructured FrameMaker content and how to manage structured and unstructured content to its best effect
  • How to achieve the lowest total cost of output with CMS control of translation, reuse optimization, and integrated workflow capabilities
  • Mastering robust yet flexible publishing options with Adobe's TCS publishing suite

"This webinar will provide a great overview of the process of moving to XML," said Suzanne Mescan. "Attendees will leave this webinar with tips that they can implement immediately in their own environment."

Adobe, Vasont Systems, and Publishing Smarter are partners that provide organizations with a complete solution for content management strategies. Together, they provide consulting services and the tools needed for XML editing, content management, and digital and print publishing.