Does Your Content Have an Identity Crisis?

We live in a world that is marked by differences — and that’s probably a good thing. After all, what would it be like if everything was exactly the same? Imagine if everyone wore the same clothes, had blues eyes, and was bald. It would be hard to tell anyone apart. If someone knocked on your door, is it a policeman or a plumber? Who knows…they all look the same. Imagine the chaos that could bring (not to mention how boring it would be!)

Unstructured content lives in this world, where nothing has an identity and content is in a state of chaos. How do you find it? And how …