Strategies for Identifying Potential Content Reuse

Content reuse is the heart of a content management strategy. Content reuse can provide many of the benefits of using a CMS, including translation cost savings and savings in content creation time. Whether your content is in XML or still in unstructured Word documents, you can begin to identify where content is identical or very similar. Here are some tips to help you find your reuse potential:

Does Your Content Have an Identity Crisis?

We live in a world that is marked by differences — and that’s probably a good thing. After all, what would it be like if everything was exactly the same? Imagine if everyone wore the same clothes, had blues eyes, and was bald. It would be hard to tell anyone apart. If someone knocked on your door, is it a policeman or a plumber? Who knows…they all look the same. Imagine the chaos that could bring (not to mention how boring it would be!)

Unstructured content lives in this world, where nothing has an identity and content is in a state of chaos. How do you find it? And how …